The butterfly effect caused by the rise of the hot

The rise in paper prices leads to the butterfly effect: raising the cost of e-commerce affects cross-border enterprises

release date: Source: Beijing business daily editor: Yu Jia Views: 2555 copyright and disclaimer

core tip: the market price of base paper presents a "roller coaster" change, and the resulting butterfly effect causes the heartbeat of express delivery enterprises and e-commerce platforms to accelerate. Recently, the relevant person in charge of liangpin store learned that recently, the cost of rainbow boxes for packaging and distribution has increased by more than 40% due to the rising cost of base paper. Similar situations also occur in other vertical and cross-border e-commerce platforms, and even for some small e-commerce platforms, corrugated boxes are in short supply

[China Packaging News] the market price of base paper presents a "roller coaster" change, and the resulting butterfly effect causes the heartbeat of express enterprises and e-commerce platforms to accelerate. Recently, the relevant person in charge of liangpin store learned that recently, the cost of rainbow boxes for packaging and distribution has increased by more than 40% due to the rising cost of base paper. Similar situations also occur in other vertical and cross-border e-commerce platforms, and even for some small e-commerce platforms, corrugated boxes are in short supply

soaring paper prices drive up e-commerce costs

for brands selling goods through e-commerce channels, in addition to the manufacturing cost of the product itself, paper packaging boxes outside the product and corrugated boxes used for express delivery also belong to the necessary cost expenditure of product sales. With the rising price of base paper, the above costs also put pressure on some enterprises

the relevant person in charge of liangpin store said that according to the data in 2016, the rainbow boxes used by the company accounted for 15% of the company's total procurement, and the rise in the price of base paper had an impact on enterprise operations. Looking at the overall situation of the industry, recently, the cost of base paper has increased by 60%, and the cost of rainbow box has increased by 41.3%

the above person further said that in October last year and July this year, the cost of base paper experienced two significant increases, with increases of 20% and 15% respectively. According to the statistical data of liangpin store, the actual use of the nine rainbow boxes of the enterprise in 2016 was close to 15million, and the purchase cost was nearly 30million yuan. In response to the rising price of base paper, liangpin store extended the order cycle with rainbow box suppliers

the rise in carton prices also makes it difficult for some brands with limited volume to cope. A shopkeeper selling Hand-made Soap said, "both the packaging paper of hand-made soap and the corrugated boxes used for express delivery have been rising wildly recently. The paper handbag of Hand-made Soap last month was still 1 yuan, which has risen to 1.5 yuan at the beginning of this month, and the single price of corrugated boxes of the same specification has increased by about 60%

the above shopkeeper told that due to the limited sales volume of the brand, it is difficult for the brand to alleviate the rising cost pressure caused by the rising price of packaging paper and cartons through internal digestion. At present, the brand has tried to alleviate the problem by increasing the unit price of goods. The shopkeeper also said that near the "double 11", according to the situation in previous years, the use of corrugated boxes will reach a peak, but at present, the brand does not intend to stock up. It is expected that the supply will exceed the demand for a period of time, which will affect the delivery speed

the price rise of base paper has become a trend. According to relevant people, the price of corrugated paper has increased by nearly 70% in the past year, and the price of base paper and waste paper used in corrugated paper is also rising. According to the data of China's paper industry, as of the end of September, the price of waste paper has exceeded 3000 yuan/ton, and the price of base paper has exceeded 6200 yuan/ton. Since 2016, the price of paper has increased by more than 100%, and the peak price of the price has been constantly refreshed. During October 6-8, 31 of the 40 paper mills in the country raised the purchase price by yuan/ton. A person in the paper industry who declined to be named said that "one order and one price" will become the norm. The fourth quarter is the peak season for packaging paper demand, and the price of corrugated base paper may be in a market that is easy to rise but difficult to fall. Relevant logistics enterprises and e-commerce enterprises have been the pressure on the rise of base paper prices

the impact spreads to cross-border enterprises

similar situations also occur on other vertical and cross-border e-commerce platforms. According to the re analysis of cross-border e-commerce enterprises and users, the person in charge of Customs said that due to the recent rise in carton costs of nearly 80%, the packaging costs of corresponding export commodities also showed an upward trend. However, the person in charge also said that there is a tree that ships overseas by preparing goods in advance in overseas warehouses. The rise in the price of domestic cartons will not affect this part of the business, and as the proportion of overseas warehouse shipments continues to rise, the impact of the rise in the price of domestic cartons continues to decline

it is understood that there are 20000-30000 cartons used by youkeshu every month. Due to the continuous construction of overseas warehouses, the transportation of bulk goods by export is more frequent, and the delivery form of postal parcels is less and less. Therefore, the consumption of corrugated cartons in China is limited and decreasing. The relevant person in charge of Keshu further explained that the high dependence of postal parcel delivery on cartons is irreplaceable to a certain extent, and the available response effect is limited, there is no more choice space, and it can only bear the cost increase caused by the current situation of unstable carton prices caused by the general environment

Baobao grid, a cross-border e-commerce company, said that since the platform is mainly oriented to overseas markets, although the price of corrugated boxes shipped domestically has increased by about 20%, it is still within the controllable range. The head of Miya, a mother infant e-commerce provider, also said that Miya has long-term cooperation with carton suppliers, and the increase in carton prices is relatively acceptable, with limited impact

according to many e-commerce enterprises, for large e-commerce platforms, the cost of packaging cartons used to account for about 10% of the total logistics cost, and now the proportion has risen to 15%, but most e-commerce platforms can absorb the impact of the rising cost of base paper internally. In addition, when e-commerce enterprises with large volume choose to cooperate with carton suppliers, they often choose long-term cooperation. The rise in carton prices will not be directly reflected in the price of goods generally sold by choosing excellent alloy structural steel

in addition, the impact of the rise in the price of base paper is gradually spreading to logistics enterprises. The person in charge of network management of Zhongtong express group said that at present, the express packaging cartons have generally increased by about 0.5 yuan. According to the data of the State Post Office, the express business volume has exceeded 30billion pieces. According to the price increase of 0.5 yuan per carton, it will bring 10 billion level market changes. At present, e-commerce enterprises and logistics enterprises have limited tools to replace cartons

scale up "green logistics" to reduce pressure

in the face of rising base paper prices, e-commerce enterprises and logistics enterprises are doing everything they can to find a way to break through. It is necessary to maintain long-term and stable cooperation with carton suppliers, increase the stock of cartons and extend the ordering cycle to alleviate the immediate urgency, while some enterprises reduce the empty box rate by reducing the carton specification and reduce unnecessary waste. It is reported that Suning, jd.com and some express companies have adopted green cartons, transfer boxes and even recyclable packaging boxes to echo the environmental protection action and reduce the impact of the rise in the price of base paper. However, in the view of insiders, it is difficult for enterprises to completely relieve the pressure faced by enterprises from the source, whether they maintain the use of cartons in their hands in the short term or recycle cartons with limited use frequency

stabilizing suppliers has become a common way for most e-commerce enterprises. In order to meet the cartons currently used, youkeshu is negotiating with long-term cooperative suppliers to maintain price stability for a certain period of time and increase the stock of cartons purchased each time. At the same time, a tree said that it was also adding alternative cooperative suppliers to avoid the impact of carton shortage on delivery

as a good store that sells goods through e-commerce channels, it has a more flexible way to deal with the rise in the price of base paper. It is understood that the liangpin store extended the ordering cycle with the replacement of suppliers. Jingzhen extended the one month distribution cycle to three months, recalculated the specification and loading space of rainbow boxes, appropriately reduced the specification and reduced the empty box rate. In the face of the upcoming "double 11", the warehouses of liangpin store are purchasing intensively and storing rainbow boxes in advance

when e-commerce enterprises make corresponding moves, logistics enterprises, the basic service providers of e-commerce enterprises, will focus on the cultivation of consumer habits. Zhongtong generally adopts the method of charging express fees and packaging fees separately, and consumers can choose whether to provide express packaging at their own discretion. This can not only avoid causing consumers' misunderstanding of the rise in express costs caused by packaging, Consumers can also be encouraged to use idle cartons at home for packaging and express delivery, thereby reducing the costs of both parties. Jd.com, Suning and other enterprises have successively launched green logistics plans to reduce the consumption of carton costs. Now jd.com is experimenting with recycling packaging bags in the logistics process. After consumers retrieve goods from the packaging bags, the packaging bags will be returned to the warehouse for packaging again

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